Social Media, defined as web-based social interaction between two or more people, has swept across the world and gained immense popularity over the last decade. Blogging, or keeping a diary on the World Wide Web, is also a popular pastime of today’s generation of technology junkies. One niche in the blogging world is the Mommy Blogger. Mommy Bloggers keep online journals with entries that revolve around their children, their significant other, and anything that has to do with keeping a household running when you are part of a family. Social Media and Mommy Blogs often overlap, allowing for Mommy Bloggers to have a place to meet like-minded bloggers.

There are several advantages to using Social Media for your Mommy Blog. It can be hard for a mother to make time for conversation with other adults when she is shuffling her children between soccer practice, violin lessons, and play dates. Social Media platforms that cater to mothers allow for interaction with other adults on your own time, whether it be during lunch or after the kids are in bed.

In some cases, Mommy Bloggers use their blog as a source of income, advertising products or writing paid blog posts to bring in a few extra bucks each month. Mommy Bloggers that also get involved in related social media websites are able to advertise their blog, bringing in more traffic and the possibility of even more extra bucks. Social Media monitoring is an important aspect for a Mommy Blogger to keep track of their social network’s engagement.  This can lead to more traffic, branding and ultimately increased sales.

There are several types of Social Media platforms that mothers can meet other mothers on. The traditional ones such as Facebook and Twitter are great for finding groups or trending topics that have to do with motherhood and parenthood in general. A quick search of the Internet will show plenty of forums and other types of Social Media that are marketed specifically to blogging mothers and these same websites have helped to form lifelong friendships.